Selligent is a powerful marketing tech platform with a 20 year track record serving enterprise clients in countries around the globe. As their technology developed and their reach expanded over the decades, they outgrew their previous branding, which no longer reflected the top-tier quality of their platform. Selligent came to Frank Collective to help reposition their brand with a new marketing website.

The web design and brand evolution was developed using a digital strategy built around owning the professional grade power of the product, adapting to region-specific needs, and most importantly, humanizing the brand. Informed by our digital strategy, we developed an identity system built around transforming data shapes into human shapes and utilizing universal imagery so that content could be easily adapted from region to region.