Product Designer

• Conducted user interviews and utilized research tools such as Mixpanel, Intercom, Hotjar, and Excel 
to analyze behavior and generate data-driven hypotheses on declining conversion rates.

• Utilized Figma to build user flows, high-fidelity wireframes, final interfaces, edge cases, error states, 
and development annotations for 16 revised onboarding screens.

• Collaborated with the engineering team to develop and QA the final solution, resulting in an 18.4% increase in user satisfaction scores during testing.

Product Designer

• Designed various digital products including product configurators, custom Shopify modules/features, and web application components for a range of end clients.

• Collaborated with engineers, project managers, client teams and third-party agencies to build, develop, and deliver high-quality solutions that address a diverse array of user challenges.

• Built a standardized internal design system in Figma which streamlined workflows for designers, developers and project managers, leading to a 12.2% average increase in budget efficiency.

Senior UI / UX Designer

• Designed and developed custom websites, web modules, and design systems in Figma for various commercial real estate clients aimed at enhancing tenant engagement and driving property growth.

• Led research, wireframing, component design, final execution, development handoff, and QA to ensure seamless execution and on-time delivery.

UI / UX Designer

• Collaborated with the digital production team to build a design system and 40+ custom webpages in Figma, supporting the launch of a new marketing automation software brand.

• Adapted desktop web pages into responsive mobile layouts, ensuring usability across various screen sizes and devices.