For years, the world of underwater recreation has been split between two disciplines, SCUBA and snorkeling. The category has been defined in this way for years, until now. Freebreathe is a revolution in underwater technology, allowing for users to breathe an infinite air supply at up to 15 feet of depth with no maximum dive time, decompression or special license required.

With such a game changing product coming to market, the team at Freebreathe requested an identity for their product which reflected the adventurous nature of their product and showcased the unique selling features of their device. The logomark was created as an abstraction of an infinity sign to emphasize the main selling point of the product. The team at Gelcomm took time to curate a selection of images and brand elements which helped bring this new vision of underwater exploration to life.